95% of events back then were dancehall and reggae which got Dane's attention. With him being from the sweet twin islands Trinidad & Tobago, he quickly noticed the lack of soca events and culture. McAlpin then c
95% of events he quickly noticed the lack of soca events and culture. McAlpin then contacted Janelle Escayg, and proposed the idea, and said “leh we do a soca party.” Initially, it was just for fun and vibes since they both had a passion for a good fete and it was something to do on weekends.
 
Since soca was missing, just filling a nitch and void was the mission. They decided to start off by hosting the soca event once a month since they never promoted or done events before. From that one opportunity, and a “make it happen” mentality and drive,  15 years later, Soca Passion continues to be a well-recognized and respected brand. The brand is now known for producing amazing events and experiences not only in Texas but nationwide.